Brand Corporate Identity - Project 1


Brand Corporate Identity - Project 1
Week 1 - Week 2
Hong Ze Yee / 0335678
Bachelor of Design in Creative Multimedia
Project 1 - case study

INSTRUCTION
MIB : 

Fig 1.1, MIB

PROJECT 1A - Case Study
Week 1 : 
For the first lecture, we learn about what is branding and we were require to form a group to collect raw data for the Brand Profile of the chosen brand. My group have decided to go with a fast fashion brand which is called Uniqlo.

Fig 1.1, brand profile

Week 2 :
From this week onward, we are working individually and we proceed to the next step which is expanded profile.

After receiving feedback from lecturer, I made some changes for submission.

Fig 1.2, brand profile final submission

FEEDBACK
Week 2 :
General Feedback :
1. Make sure the information are simple and organize
2. Avoid mentioning the same thing over and over again
3. You may wanted to highlight the important points

Specific Feedback : 
1. Check for typo error
2. Further elaborate on the 1.2 target market section
3. Further elaborate how does the competition is happening for the competitors brand, what’s different about Uniqlo comparing to other brands
4. Add one more point in unique selling proposition- collaboration.

Week 3 :
General feedback :
no feedback was given

Specific feedback :
no feedback was given

Week 4 :
General feedback :
1. Update e-portfolio
2. Refer to pass year student, see how they analyze the logo collection
3. Try to keep the slides clean and straight the the point, don't spend too much time on designing the slides.

Specific feedback :
1. Can proceed to come out with digitize work
2. Try to refine it more detail
3. Must come out with a mind map / storytelling of developing the logo

REFLECTION
During the first class, I liked this module as it is very interesting to design a logo that can create awareness for public. Therefore, I learned a lot on how to create a good and iconic logo through the guts feeling which has been mentioned in lecture. Overall, I was enjoying with this class and it has only around 10 people which is good for me as it can be easier for the lecturer to focus on every individual.

FURTHER READING

Fig 1.1, famous logos with hidden meanings

From this video, it is talking about what are the hidden meanings in those famous logos. They do this by creating interesting idents that you immediately associate with their products at first glance, most of these are just fun and colorful emblems but, when you look a little deeper into it, you will notice some of them reveal creatively hidden features. 

Domino's - the square shapes look like a pizza box and the three dots would represent the first three domino's restaurant to open. The original plan was to add a new dot every time when a new outlet opened. But, the business grow so quickly that they soon left the idea behind. 

Netflix - it started out in 1997, even 10 years before the first Iphone was invented. As the technology began to change, they decided to switch from dvd to onlilne streaming. They havent forgotten their origins, they include their 2014 logo update while they are big enough to be identifies by the single red letter and there's more to this letter than meets the eye. The two duller red lines crossed with the brighter red line resembles a ringlet of old film reel. 

There are still more and more logos have been discovered in this video such as The Twitch Glitch, Vaio, Starbucks, Pizza Hut and so on.




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