Hong Ze Yee / sem 3

  Brand Corporate Identity - Final Project Week 10 - Week 14 Hong Ze Yee / 0335678 Bachelor of Design in Creative Multimedia Final Project - Brand Guide INSTRUCTION MIB :  Fig 1.1, MIB FINAL PROJECT - BRAND GUIDE We were require to create a brand guide for Darrma. After the briefing, Ms Low has provide us the content that we have to include in the brand guide. Below is the information of brand guide : The Brand 1.0 Introduction 1.2 Brand Purpose 1.3 Brand Positioning 1.4 Brand Personality The Identity System 2.0 The Logo 2.1.1 Logo Type 2.1.2 Logo Lock-up 2.1.3 Logo Exclusion Zone 2.1.4 Improper Usage 2.2 Typography 2.3 Color The Visual Language 3.1 the Visual Language 3.2 Graphic Elements & Composition Applications 4.1 Stationery 4.2 Communication 4.3 Environment 4.4 Merchandise Two options of the layout design for first chapter : Fig 1.1, option 1  Second option for first chapter: Fig 1.2, option 2 After receiving the feedback from lectures, it is good to go with th...

  Brand Corporate Identity - Project 3 Week 1 - Week 6 Hong Ze Yee / 0335678 Bachelor of Design in Creative Multimedia Project 3 - Positioning INSTRUCTION MIB :  Fig 1.1, MIB PROJECT 3 - Positioning After we completed project 2, we can proceed to the next step which is to design the graphic elements, decide what color and typefaces to use for stationery, merchandise and social media side. I roughly have some idea of what colors and and graphic elements to use as I have mostly did it in project 2. Below is the mood board, I would like to go with a modern and bold look and feel by using black and white color and minimal use of orange color as it is the prominent color for the brand and the logo is designed with orange color as well. Mood board and references : Fig 1.1, mood board First attempt : The first attempt is not really looking good as I am trying to play around with the layout. After consultation, a lot of feedback have been given and changes were made. Fig 1.1, first at...

  Brand Corporate Identity - Project 2 Week 1 - Week 6 Hong Ze Yee / 0335678 Bachelor of Design in Creative Multimedia Project 2 - developing a logo INSTRUCTION MIB :  Fig 1.1, MIB PROJECT 2A - Logo collection and analysis Week 3 :  After finish the project 1A, we proceed to another project which is to collect 28 logos (the more the merrier) weekly, (from flyers, price tags, labels, packaging). Study how the graphic elements, typography, colour build the brand identity by including the descriptive write up for each logo. Fig 1.1, logo collections PROJECT 2B - Developing a Logo Week 4 :  From this week, we were require to design a logo for Darrma, a clothing brand. We have to come out with the logo sketches (as much as possible). Fig 1.1, Questionnaire for Darrma After the briefing, we list out the keywords and come out with a mind map to start develop a logo for Darrma. Fig 1.1, mind map Fig 1.2, sketches 1 Fig 1.3, sketches 2 Week 5 : After I got the approval and fe...

Design Research Dissertation - Research for Publication Hong Ze Yee / 0335678 Bachelor of Design in Creative Multimedia Week 11 - Week 14 Final Project - Research for Publication INSTRUCTION MIB :  Fig 1.1, MIB RESEARCH FOR PUBLICATION Week 14 : Submission for Journal Article : Fig 1.1, submission of Journal Article FEEDBACK Week 11 : Lecture 1. Continue with incomplete task. Week 12 : Consultation : DD :  1. Add “effectiveness” and “privacy” in problem statement as they are the research aspects in this topic 2. In section 5 Discussion, add research constraints and add conclusions. 3. Section 6 Conclusion is quite brief. Week 13 : Consultation : For Design : 1. Use Taylors Press address 2. Try to search all the copyright, otherwise change another image. Research for Publication : 1. Change the word “effectiveness” in the title. 2. Change the folder name to “Research for Publication” 3. Shorten the paragraph and be concise to not exceed the word limit. DD : 1. In section 5 Disc...

Design Research Dissertation - Complete Dissertation with Visual Design Hong Ze Yee / 0335678 Bachelor of Design in Creative Multimedia Week 6 - Week 10 INSTRUCTION MIB :  Fig 1.1, MIB COMPLETE DISSERTATION WITH VISUAL DESIGN Week 6 : Visual Reference Fig 1.1, reference Complete book in PDF : Fig 1.1, complete book in PDF Flipbook : FEEDBACK Week 6 : Lecture : 1. Draft Dissertation due on 9th May, the end of week 6. Consultation : Section 2 Literature review feedback : 1. Don’t list the title, make it in paragraph to have an introduction. (2.1, 2.2, 2.3) 2. References not put in section 2, put it all in “Reference list” 3. Don’t use the word “overview”, change another word. Section 3 Methodology feedback : 1. indicate all the images (Fig 1.1, Fig 1.2 so on). 2. In section 3.4.1, have to mention about the figure to let the reader understand. Section 4 Findings feedback : 1. Indicate your table (Fig 1.0 Fig 1.1 and so on) 2. “Conclusion” change to “Over summary of findings” Section 7...

Design Research Dissertation - Draft dissertation Week 1 - Week 6 Hong Ze Yee / 0335678 Bachelor of Design in Creative Multimedia INSTRUCTION MIB :  Fig 1.1, MIB DRAFT DISSERTATION Week 1 : In the first class, we were briefed to understand what is expected for the entire module and when is the deadline for each assessment. This module is carry from the Design Research Methodology. We were require to start our draft dissertation with section 2 which is called literature review matrix. Therefore, we proceed to the crucial parts of draft dissertation which is discussion and findings. There are interim deadlines are created for every week to make sure our progression are on the right track. Matrix : Fig 1.1, final matrix Week 5 : First attempt  Contents of my Draft : 1. Abstract 2. Acknowledgement 3. Introduction 4. Literature Review 5. Research Methodology 6. Findings 7. Discussion 8. Conclusion 9. Project Recommendation 10. Reference 11. Bibliography 12. Appendix Fig 1.1, draft ...

Packaging and Merchandising Design Week 10 - Week 13 Bachelor of Design in Creative Multimedia Hong Ze Yee / 0335678 Final Project - Promotional Merchandising Item and Display INSTRUCTION MIB :  Fig1.1, MIB FINAL PROJECT - Promotional Merchandising Item and Display In the final project, our group have decided to come out with a gift box which has included a box, postcard, envelope, hoodie, hydro flask bottle, sticky note and also posters of the packaging. Final Submission : Fig 1.1, final submission  

Packaging and Merchandising Design Week 6 - Week 9 Bachelor of Design in Creative Multimedia Hong Ze Yee / 0335678 Project 2 - Innovative Packaging INSTRUCTION MIB :  Fig1.1, MIB PROJECT 2 - Innovative Packaging In this project, we are working with bioscience students as a group. We have to design a packaging for their food. The product is a plant-based sea cucumber healthy snacks. We named it SeaQ. The food require primary and secondary packaging, so we decided to go with zip for secondary packaging, and hand tear for primary packaging. Mood board and first attempt of illustration style: Fig 1.1, mood board and first attempt Second attempt : We decided to use the vector shape design for the packaging. Therefore, we finalize our color scheme as well which is white and blue since it is healthy snacks. Fig 1.1, design finalization Primary packaging : Fig 1.1, primary packaging After consultation, Mr shamsul said the color option is not suitable as it is salted egg flavor and blue col...

Packaging and Merchandising Design Week 12 - Week 13 Bachelor of Design in Creative Multimedia Hong Ze Yee / 0335678 Project 1 - Promotional Packaging INSTRUCTION MIB :  Fig1.1, MIB PROJECT 1 - Promotional Packaging The theme for the happy meal box design would be educational info, to share about the solar system. Since it's about space series, the color scheme for the box would be navy blue and yellow. First attempt : Fig 1.1 first attempt Mr Shamsul said I might need to add the name of the planet since it is educational, and please check the dieline make sure it is accurate. Second attempt : Fig 1.2, second attempt Happy meal box mock up : Fig 1.1, font Fig 1.2, back Week 14 progression : However, the feedback was given that the label of each planet is not clearly visible, there are changes have to be made. Fig 1.1, progression Final submission : After changes were made, below is the final submission. Fig 1.1, final submission FEEDBACK Week 12 1. Check the dieline make sure it is...

  Packaging and Merchandising Design Week 1 - Week 7 Bachelor of Design in Creative Multimedia Hong Ze Yee / 0335678 Exercise 1 - Box Design  Exercise 2 - Label Design INSTRUCTION MIB :  Fig1.1, MIB LECTURE NOTES : Week 2 : Fig 1.1, lecture slides Week 3 : This week lecture will be presented by my group which is about the effects of color in packaging design towards consumers purchase intention. EXERCISE 1 - BOX MAKING Week 1 :  For the first exercise we were required to choose two loose items (without packaging). The item sizes should not be larger than 300mm. Then, we need to design a box for each items. Fig 1.1, two loose items References for sunblock : Fig 1.1, outer Fig 1.2, inner part design References for lip liquid box : I wanted to make a base inside the box (same as Vaseline) so that it wont shake and the cover will be sliding design. Fig 1.1, box reference Fig 1.2, box reference Sketches :  Fig 1.1, box for sunblock Fig 1.2, box for sunblock Fig 1.3, ...