Brand Corporate Identity - Project 2

 


Brand Corporate Identity - Project 2
Week 1 - Week 6
Hong Ze Yee / 0335678
Bachelor of Design in Creative Multimedia
Project 2 - developing a logo

INSTRUCTION
MIB : 

Fig 1.1, MIB

PROJECT 2A - Logo collection and analysis
Week 3 : 
After finish the project 1A, we proceed to another project which is to collect 28 logos (the more the merrier) weekly, (from flyers, price tags, labels, packaging). Study how the graphic elements, typography, colour build the brand identity by including the descriptive write up for each logo.

Fig 1.1, logo collections

PROJECT 2B - Developing a Logo
Week 4 : 
From this week, we were require to design a logo for Darrma, a clothing brand. We have to come out with the logo sketches (as much as possible).

Fig 1.1, Questionnaire for Darrma

After the briefing, we list out the keywords and come out with a mind map to start develop a logo for Darrma.

Fig 1.1, mind map


Fig 1.2, sketches 1

Fig 1.3, sketches 2

Week 5 :
After I got the approval and feedback of chosen logo from lecturer, I proceed to develop the digitize logo.
Fig 1.4, digitized logo

Week 6 :
Miss low says that the logo can be refine more especially the edges and the details. So I will continue explore and refine the logos.
Fig 1.5, refined logo

Fig 1.6, refined logo

Fig 1.7, grid

Fig 1.8, different positioning

Fig 1.9, logo with black and white 

After receiving feedback from Miss Low, my logo is good to go then, I have to come out with the grid measurement as well as to explore the pattern derived from the logo. 

Fig 1.11, final choice of patterns

After receiving feedback, the logo exclusion zone was wrong. Below is the new version of the grid :

Fig 1.1, logo exclusion zone

Final Submission :

Fig 1.12, Final Submission PDF


FEEDBACK
Week 4 :
General feedback :
1. Update e-portfolio
2. Refer to pass year student, see how they analyze the logo collection
3. Try to keep the slides clean and straight the the point, don't spend too much time on designing the slides.

Specific feedback :
1. Can proceed to come out with digitize work.
2. Try to refine it more detail.
3. Must come out with a mind map / storytelling of developing the logo.

Week 5 :
General feedback :
-

Specific feedback :
1. make some refinement for the logo edges, lines and so on

Week 6 :
General feedback :
1. come out with logo rationale.
2. do logo construction grid to measure the logo.
3. come out two version of the logo with black and white background.

Specific feedback :
1. Look for colors.
2. The last attempt typeface looks historical,  San Serif typeface will be better for it.
3. Explore pattern. because having only a logo are not strong enough to represent a brand.


REFLECTION
This is the first time for me to design a logo for a fashion brand. A logo is to represent the whole brand so it has to be simple yet contain a lot of meaning in it. At the very beginning, I think this is the very crucial part because I have to come out with a perfect logo so that I can have aa clear direction to proceed to the next task (stationery and collaterals) smoother. I have a lot of ideas at the very beginning so I came out with many draft for the logo. I found out that I was a bit overwhelmed by having too many ideas. Fortunately, Ms. Low helped me to analyze and gave me suggestion on which design will be working better. At the end, I have finalized the design and some amendment have been make based on the feedback given. I realized that being clear and stay focus on what direction I want to go is important, even though I have different ideas at the beginning.

FURTHER READING

This is a book that is an essential guide for the whole branding team by Aline Wheeler lays out a framework for how to approach brand design from beginning to end. Starting by looking at who the stakeholders are, all the way through what elements should go into your brand standards, and how to share them with your teams and the world. This book contain quick reference guidance on a wide range of branding topic including conducting research, clarifying strategy, creating touchpoints, and managing assets. For newer designers, brand managers and team leaders this book provides a great starting point on what questions to ask at the beginning, middle and the end of a project. Additionally, the quick reference materials the book provides case studies, This includes insights into how many iconic brands have redeveloped their image to reach audiences and build better recognition. 



Comments

Post a Comment

Popular posts from this blog

Design Research Dissertation - Research for Publication

Design Research Dissertation - Research for Publication Hong Ze Yee / 0335678 Bachelor of Design in Creative Multimedia Week 11 - Week 14 Final Project - Research for Publication INSTRUCTION MIB :  Fig 1.1, MIB RESEARCH FOR PUBLICATION Week 14 : Submission for Journal Article : Fig 1.1, submission of Journal Article FEEDBACK Week 11 : Lecture 1. Continue with incomplete task. Week 12 : Consultation : DD :  1. Add “effectiveness” and “privacy” in problem statement as they are the research aspects in this topic 2. In section 5 Discussion, add research constraints and add conclusions. 3. Section 6 Conclusion is quite brief. Week 13 : Consultation : For Design : 1. Use Taylors Press address 2. Try to search all the copyright, otherwise change another image. Research for Publication : 1. Change the word “effectiveness” in the title. 2. Change the folder name to “Research for Publication” 3. Shorten the paragraph and be concise to not exceed the word limit. DD : 1. In section 5 Disc...
Read more

Design Research Dissertation - Complete Dissertation with Visual Design

Design Research Dissertation - Complete Dissertation with Visual Design Hong Ze Yee / 0335678 Bachelor of Design in Creative Multimedia Week 6 - Week 10 INSTRUCTION MIB :  Fig 1.1, MIB COMPLETE DISSERTATION WITH VISUAL DESIGN Week 6 : Visual Reference Fig 1.1, reference Complete book in PDF : Fig 1.1, complete book in PDF Flipbook : FEEDBACK Week 6 : Lecture : 1. Draft Dissertation due on 9th May, the end of week 6. Consultation : Section 2 Literature review feedback : 1. Don’t list the title, make it in paragraph to have an introduction. (2.1, 2.2, 2.3) 2. References not put in section 2, put it all in “Reference list” 3. Don’t use the word “overview”, change another word. Section 3 Methodology feedback : 1. indicate all the images (Fig 1.1, Fig 1.2 so on). 2. In section 3.4.1, have to mention about the figure to let the reader understand. Section 4 Findings feedback : 1. Indicate your table (Fig 1.0 Fig 1.1 and so on) 2. “Conclusion” change to “Over summary of findings” Section 7...
Read more